About Paris Saint-Germain
Passion and tradition. “FC Barcelona is touring the States this summer and it is clear that there is massive support for Barca and other leading European clubs. Consumer Products. “Manchester United has a huge following in the region and is keen to extend its reach in this increasingly important market for world football. Worldwide Consumer Products. This agreement represents a big step forward for all four clubs.”
This new deal grants WBCP the rights to license, manufacture, distribute, promote and sell club-branded merchandise throughout the Americas. The club’s theme is “Mes que un club” (More than a club). Greater access to outstanding football matches from around the globe, along with an unprecedented number of pre-season tours by leading European club teams, has fueled the demand and the passion of millions of fans. Consumer Products (WBCP) as the clubs’ Master Licensee for the United States, Canada, Mexico, Central America, Brazil and the rest of South America. Several high-profile players including Ronaldinho, Rafael Marquez, Wayne Rooney, Cristiano Ronaldo and Pedro Pauleta play for these highly-regarded European football clubs and were some of the biggest names during the recent World Cup. The broad licensing program will include leisure apparel and accessories, toys and games, housewares and domestics, stationery, gifts and collectible items, among other key categories.
FC Barcelona is one of the greatest football clubs in the world, with a history of 107 years since its foundation in 1899 by the swiss Joan Gamper. We very much look forward to this exciting cooperation.”
Paris Saint-Germain (PSG) is one of the best supported football clubs in France. The history and legend of the club is inextricably connected to the Agnelli family, the entrepreneurs at the helm of Italian global icons such as Fiat or Ferrari. Their football team, Juventus, has become a symbol of success in Italy and internationally. The club has been the most successful club in the UK over the last 15 years, collecting eight Premiership titles and the European Cup under the stewardship of their legendary manager, Sir Alex Ferguson. FC Barcelona is the club that has most members and one of the most impressive track records in winning titles. We are delighted to be part of what is a very substantial initiative.” . Consumer Products, a Warner Bros. 2, 2006–Top European football clubs, FC Barcelona, Juventus FC, Manchester United and Paris Saint-Germain announced today the appointment of Warner Bros. “Football merchandising is a fast growing business for us and nowhere is the going-forward opportunity more exciting than right here in the United States. “We’re excited to work with great partners and apply our expertise and creativity to develop product that will expand the fan base of these highly successful football brands.”
BURBANK, Calif.–(BUSINESS WIRE)–Aug. As the youngest club in the French league, established in 1970, PSG has great European awareness thanks to its fantastic run of success in European competition in the mid 1990s with six consecutive semi-finals and two finals. The philosophy of attractive and offensive play has specifically won the support of the youth, to whom stars like Ronaldinho, Eto’o and Messi are role models and idols. About Juventus FC
“WBCP has long been one of the most successful entertainment licensing enterprises and with our global infrastructure we have the unique ability to create a licensing and merchandising program that speaks directly to football fans,” said Brad Globe, President, Warner Bros. The Club is owned by the US-based Glazer family, owners of the NFL team, Tampa Bay Buccaneers. Consumer Products
About FC Barcelona
“These are prestigious clubs that we are adding to our already broad football portfolio,” said Jordan Sollitto, Executive Vice President of International Licensing and New Business Initiatives, Warner Bros. The club won its first European Title in 1996.
About Manchester United
“Juventus has always enjoyed the support of millions of fans in the Americas,” said Jean-Claude Blanc, Chief Executive and General Manager, Juventus FC. continues to soar. The club’s stadium is the beautiful and historically important “Parc des Princes” with 48 000 seats, the second biggest stadium in France. “We are all aware of the increasing popularity of the game of football in the region and of the support there for the leading European teams. The club, UEFA Champions-League title holders and winner of the last two years’ Spanish league, is not only active in the sporting field with several professional sports (football, basketball, handball, etc.), but also has a strong social responsibility that goes beyond the pure sports activity. “This agreement gives us the opportunity to develop our fan relationships even further.”
“Millions of fans in the Americas are following the Premier League and the best European football every week,” said David Gill, CEO of Manchester United plc. Its spectacular playing style has created a global fan base that reaches from the Americas to Asia and has been characterized by mystic figures of football: Kubala, Cruyff, Maradona, Romario, Rivaldo and now Ronaldinho.
Warner Bros. For the first time ever, all sixty-four FIFA World Cup matches were broadcast live to millions of households. Their black and white jersey (hence the “Bianconeri” nickname for the team) is yet another symbol of Italian style and elegance.
Tourists visiting Paris also appreciate the club because of its iconic logo featuring the city’s most famous landmark, the Eiffel Tower. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
“Football is developing so rapidly around the world and nowhere is that more obvious than in the Americas,” said Esteve Calzada, CMO of FC Barcelona.
The popularity of football in the U.S. Milan, among others.
Over the past three years, WBCP has forged new ground in the realm of football licensing, including representation of the 2006 FIFA World Cup, the UEFA Euro 2008(TM), the Mexico National Team and A.C. These are some of the most important ingredients for football greatness.
Manchester United is the most watched football team in the world. PSG is also very well known for including some of the world’s greatest players on the team over the last decade, like David Ginola, Rai, George Weah, Nicolas Anelka, Ronaldinho, Pedro Pauleta… There is no doubt Juventus was granted both, making it the most successful team in the “calcio,” the renowned Italian championship. We intend to build the awareness and fan base of the clubs we represent just as we do for our movies and television shows all over the world.”
“This is a huge step for Paris Saint-Germain and a big opportunity for us to develop and grow our club in the Americas,” said Alain Cayzac, President of Paris Saint-Germain. WBCP will utilize their creative licensing and merchandising expertise to develop a complete range of licensed products. Last season, Paris Saint-Germain won the French Cup for the seventh time, in one of the most memorable finals the country has seen, when it defeated its biggest rival in France, Olympique de Marseille. With an estimated 75 million fans globally, its reach is unsurpassed, with the official website receiving hits from two million unique users every month.
About Warner Bros